The Basics of Product Photography: Why Go for Post-Processing

photographers working

Selling products online, or even on print, heavily depends on how your goods look like. And this points to product photography. The better the picture looks, the higher the chance of getting your product sold. Some e-commerce owners and even business managers that product photography ends after the items are shot at the studio (or even anywhere else). However, it is not always the case. One last process is needed to make sure that the output will look better and more attractive.

Such is a procedure called post-processing. Many e-commerce managers overlook this process, thinking that it is just a waste of time. But you have to think of it as the application of last few touches. If you do not know how to make this happen, you will need to work with a reliable company offering e-commerce product image editing services.

Nevertheless, here are some of the top benefits of post-processing.

Benefit #1: Colour Correction

Consider post-processing as an avenue to correct the colours of the product. If you use raw images, you will find that the photo lacks vibrancy and colour. To resolve this, you will need to adjust certain aspects. The very first item on the list would be the white balance. You can make your image elicit a warm or cool vibe by adjusting the yellow and bluish tones of the image. Similarly, you have the opportunity to make the colours pop. But do not exaggerate, as your customers may find the product delivered to them quite different.

Benefit #2: Improving the Sharpness

Raw images give you some opportunities to improve the contrast and sharpness of your subject. In this regard, you will need to fix the noise of the image, especially if there had been lighting problems during the shoot. Adjust the exposure first and then tinker with the sharpness slider. Your photography editor may ask your opinion on how sharp you want your product will be.

taking a photo

Benefit #3: Blemishes Removal

Sometimes it is inevitable that the product you chose for the shoot would have some blemishes or defect. If you have realised it quite late, do not worry! Post-processing will allow you to correct them. If your product has some stains, your photo editor can cover them up. If the model holding your product covers the logo, the photo editor or an art director can edit the picture in a way that the logo will be visible.

Benefit #4: Composition Improvement

When you check your library of images, you may notice that some pictures have awkward angles or are skewed in a certain angle. Do not worry! The photo editors you hire can improve the angle and composition of your photos. They can straighten your pictures, and in some cases, they can crop out unnecessary elements to make your images more appealing.

Making your product photos look good means that you need to invest some time and effort in post-processing. You may edit multiple images, test how they look online, and post the best ones.

Scroll to Top