Retail stores need to stand out from the competition to bring in customers. One way to do this is by incorporating art into your store. This will make your store more attractive and help you convey your brand message while creating a unique shopping experience for customers.
This article will give you some tips on incorporating art into your retail store.
1. Hang framed artwork on the walls
One of the simplest ways to incorporate art into your store is hanging framed artwork on the walls. You can choose to display artwork related to your products or brand, or you can simply choose paintings that you think are beautiful or eye-catching.
When placing framed artwork in your store, be sure to hang it at eye level so that customers can appreciate it fully. You should also leave enough space around the painting so it doesn’t look crowded or cluttered.
Consider the size and placement of the artwork carefully to complement the overall look and feel of your store. You still want your customers to be able to focus on your products, so don’t go overboard with the artwork.
2. Use digital signage to display video art
Video art is an excellent way to add motion and excitement to your store. You can use digital signage for retail stores to display anything from ad campaigns to short films. You can also play a loop of different videos so that customers have something to look at while they’re browsing your products.
If you decide to use digital signage, always work with a professional to ensure that the videos are high quality and properly formatted. High-quality video content will help you attract and keep customers in your store.
It would be best if you also considered adding video walls to the interiors of your store. Video walls are becoming increasingly popular in retail stores, and they’re a great way to add some high-tech flair to your space.
3. Incorporate sculptures and 3D art
Consider incorporating sculptures or 3D art into your store for more of a statement piece. Artists can make sculptures from various materials, including wood, metal, or even glass. You can also find many ready-made sculptures that would be perfect for your store.
On the other hand, you can more easily customize 3D art to match your store’s theme or décor. 3D printing is becoming more and more popular, so you can now have almost anything printed for your needs. You can commission an artist to create a piece specifically for your store, or you can find an existing digital piece that you like and have it printed.
Sculptures and 3D art are not for every retail store, but if you think they would fit your space well, consider incorporating them. Put them in a place where they can be easily seen and appreciated by customers, like on a pedestal or near the entrance of your store.
4. Use murals to add color and interest
Murals are another excellent way to add art to your retail store. You can commission an artist to paint a mural on one of your walls or purchase ready-made murals that you can easily apply to your walls.
Murals are a great way to add color and interest to your store, and they can also help you convey your brand message. A mural can be a great option if you have a large wall that you’re not sure what to do with.
5. Get creative with your window displays
Retail stores often use their windows to display products, but you can also use them to showcase art. If you have a large window, consider hanging a painting or sculpture in it. You can also use smaller windows to display items like jewelry or pottery.
If you’re unsure what kind of art to put in your windows, consider using the season or holiday as inspiration. For example, you could hang a wreath in your window during the Christmas season or put up a painting of flowers in the spring.
Your windows are one of the first things that customers see when they walk by your store, so take advantage of them.
6. Add some greenery with indoor plants
Art can also come in the form of indoor plants. Indoor plants are becoming increasingly popular in retail stores, as they can add a touch of nature and help to improve the air quality. If you’re not sure what kind of plants to get, consider getting some advice from a nursery or garden center.
There are many ways to incorporate art into your retail store, and the best way is to experiment and find what works best for you and your space. Art can help to make your store more visually appealing and help you attract and keep customers. So, don’t be afraid to get creative and add some art to your store today.