Social media has allowed artists to reach a much wider audience. If you’re an artist looking to build up your fan base, you should be using Instagram. Many visual artists have found great success on the platform, and it’s a great way to get your work seen by more people.
You will be amazed to know that Instagram can be used to generate more art fans. It has more than a billion users around the globe, and it is the best place to showcase your talent. So, how can you use Instagram to generate more art fans? Let’s take a look.
Try Moving Images
This brings you to explainer video services, with the help of which you can explain your content to the audience. It is a powerful engagement tool as well. You can shake up your feed by using videos to show snippets of your work or even explain the process behind your art.
When using videos on Instagram, keep in mind that shorter is better. Most people won’t want to watch a long video on their phone, so keep your videos short and sweet. You can use these on your blogs as well.
Promoting Art On Instagram
From painting to photos and sculpture to street art, many types of art can be promoted on Instagram. The great thing about this social media platform is that it’s visual, so your artwork will stand out. You can create visually compelling posts by using high-quality images and exciting captions.
When promoting your art on Instagram, it’s important to remember that quality is more important than quantity. Don’t just post any old thing — make sure that each piece of art you share is something that you’re proud of and that you think will resonate with your audience.
It’s also a good idea to make use of hashtags. By using relevant hashtags, you can ensure that your artwork is seen by people interested in that particular genre or style. For example, if you’re a painter, you could use hashtags such as #painting, #art, etc.
Post Imperfect Art
One of the great things about Instagram is that it allows you to share your work with a broader audience. This means that you don’t have to be a perfect artist — you can share your work-in-progress shots, sketches, and experiments. This will help people get to know you as an artist, and it will also show them that you’re not afraid to experiment.
Of course, you should still share your finished pieces of art, but don’t be afraid to show people the process of creating them.
Use Stories
Instagram Stories are a great way to connect with your audience. You can use them to share updates about your work, behind-the-scenes footage, and even Q&A sessions. This is a great way to get people interested in your work, and it also allows them to get to know you as an artist.
You can also use Instagram Stories to promote your art. For example, you could share a sneak preview of a new piece that you’re working on or post a photo of your artwork with a call-to-action (such as “like if you think this is cool!”). You can also use polls and countdowns in your Stories to generate more engagement.
Keep Track of Engagement
It’s essential to keep track of the engagement that your artwork receives on Instagram. This will give you an idea of which pieces of art are resonating with people, and it will also help you gauge the effectiveness of your promotional efforts.
You can use a tool such as Iconosquare to track your posts’ engagement. This will allow you to see how many likes, comments, and saves each post receives. You can also use this tool to see which hashtags get the most engagement for your artwork.
Follow Other Artists
Following other artists on Instagram is a great way to get exposure to your work. When you follow other artists, their followers will see your profile, and some of them may decide to follow you. This is a great way to build up a following for your art account.
It’s also a good idea to interact with the artists’ posts that you follow. Like their photos and leave thoughtful comments. This will help create a relationship, and it will also get your name out there.
Generating art fans on Instagram is about quality content, engagement, and hashtags. You can use Instagram to build up a following for your artwork and get your work seen by more people by following these tips.
These are just a few of the many ways to use Instagram to generate more art fans. So, what are you waiting for? Start promoting your art today!