Current Trends in Digital Media Technology

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Mankind is oftentimes defined by the technology people possess. From the early architectural wonders of the ancient Chinese and Egyptian civilizations to modern defense and military weapons, advanced communication systems, and virtual and augmented reality in entertainment, technology is an essential factor in the decisions we make. It includes the clothes we wear, the foods we eat, the products we buy, the music we listen to, and the movies we watch.

Therefore, we can proclaim with confidence that digital media is at the forefront of everything in this day and age. At no other moment in our history has its role been as impactful as it is now.

With that in mind, lets us look at three trends in digital media technology.

Quality Content Marketing

In the last decade or so, the advertising industry has seen tremendous changes. One of the biggest ones is the quality of consumer-oriented promotional content. We live in a world driven by constant evolution and technological development. As such, with each passing day, consumers are becoming not only better informed but also more demanding and savvy as it pertains to the products and services they choose to buy.

Not only that, but competition in business is at an all-time high. If companies want to differentiate themselves from the pack, they need to provide their clientele with exceptional content that is customized and visually enticing.

But what does this all mean? For starters, it entails the creation of fun, appealing, extraordinary TV commercials and marketing videos on corporate websites. For example, instead of hiring the services of a traditional advertising agency, enterprises are making use of award-winning video production firms, which in turn are working together with acclaimed directors and digital media specialists. The result is a captivating end product that appeals to consumers of all kinds of retail goods, including vehicles, amusement parks, hotels, and clothing stores.

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Contemporary Digital Art

The concept of digital art has been around since the sixties. Since then, a wide variety of names have been used to describe the method of utilizing digital technology in the creative process and presentation of art. Some of the most common ones include computer art, multimedia art, and technology-based art.

Still, it is only recently that the top digital artists worldwide are being given the credit they deserve. Just because they are not fully involved in traditional approaches to common practices like painting, drawing, sculpture, and music or sound, that doesn’t mean they lack the creativity and ingenuity to call themselves true artists.

After all, the word art is an ever-changing concept, one that is based on evolution, assimilation, and adaptation to the existing times and circumstances. Like music, art is an expression of the societies we live in, the thoughts and beliefs we are guided by, and how the environment influences us, both as individuals and collectively.

Perhaps now more than ever before, a computer is seen as a tool to enhance our artistic talent, not replace it.

The Limits of Your Imagination

When the first installment of the Toy Story saga was released in 1995, it marked not only the breakthrough of Pixar into the movie realm but also the inception of fully computer-animated feature films. In an interview, vice president of Walt Disney Feature Animation, Tom Schumacher, described the process of creating this marvelous blend of technology and storytelling. He said, “We couldn’t have made this movie in traditional animation. This is a story that can only be told with three-dimensional toy characters.”

More than a quarter of a century later, the Toy Story legacy can still be seen in the motion picture industry. From digital otherwordly environments to a person aging backward, bullet-time, and more realistic superheroes, what audiences can experience inside a movie theater or through a television set at home is now only limited by the imagination of their creators. As long as you can see it in your mind, the technology is there to make it happen.

And there is no end in sight to the ever-lasting trend of digital media technology in movies and TV shows. There is nothing that will stop the train. Instead, it continues to change and evolve. It continues to provide viewers like you and me with unforgettable experiences fit for every race, gender, social status, or taste.

Three of the most important trends in digital media technology are the sustained quality-based improvement in retail advertising and promotion, the digital art revolution, and the enormous influence of digital mediums and technological development in film.

As human beings continue to innovate and create new ways to express themselves better, one can be certain their relevance will carry on for the years to come.

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